![](https://freight.cargo.site/t/original/i/1cdadfce5ee14f55b1647012cb08b099612b340a4ed359d45dd267feceea36ff/The-Undae-Dunes-b2.png)
Reverse Positioning Strategy
Case Study
__- Poster, Layout, & Abstraction
Case Study
__- Poster, Layout, & Abstraction
Diverting from the strategy ︎design principle for sake of abstraction, exploration, and experimentation:
Process and Constraints: Toggle between analog and digital exploration at a minimum of 12 times, hero text operates by means of a ‘type fusion’ approach, and a robust concept derives from visuals explored.
Process and Constraints: Toggle between analog and digital exploration at a minimum of 12 times, hero text operates by means of a ‘type fusion’ approach, and a robust concept derives from visuals explored.
![](https://freight.cargo.site/t/original/i/667c6036e7b7b5534de3f21f01339926d0bb8822ab35b53f1fdddb13017381b3/The-Undae-Dunes.gif)
![](https://freight.cargo.site/t/original/i/1cdadfce5ee14f55b1647012cb08b099612b340a4ed359d45dd267feceea36ff/The-Undae-Dunes-b2.png)
![](https://freight.cargo.site/t/original/i/76d50614dc8d35831487dd9c1be0a7bb0b8fb76e0bb09360d2c99fd55d85e217/The-Undae-Dunes-b1.png)
![](https://freight.cargo.site/t/original/i/25ad93d32159bfe0718248f22649c114982be912263bb03b9e179dbd5feb1c7c/The-Undae-Dunes-b4.png)
![](https://freight.cargo.site/t/original/i/1c256b57f130f9d27347734f293f80fe0be167598817dcc1e79a410d83d72abc/The-Undae-Dunes-b3.png)
![](https://freight.cargo.site/t/original/i/8082b5728c7c2e54712e14e600e849320db59a2ec578b0b83fb8842645a1fadf/The-Undae-Dunes-a1.png)